Why URUTU?

After over two decades as a Supply Chain Professional in Silicon Valley I decided to take a take my life in a complete different direction and pursue my passion for Automobiles in the high performance space. For the past three years I have been designing, marketing and selling high performance and aesthetics enhancing components for premium automotive brands.   URUTU Automotive was formed with the vision to address the needs of fellow owners of high performance automobiles who want exquisitely built and innovative products, world class personalized customer service at a competitive and fair price.

As part of my Motto and vision for the brand I own and drive the vehicles the components are designed for, and the idea is that I would not market or sell anything I am not willing to add and use on my own car.

Julian Niño, URUTU Automotive